This project was to create a campaign that will incite social awareness, featuring a custom created logo, and supporting elements. For my campaign, I created a call to action to get tested for Sleep Apnea.
Sleep Apnea is an unconscious act of ceased breathing that leads to high risk factors, such as high blood pressure, atrial fibrillation, heart failure, obesity and stroke. With over 22 million Americans unknowingly suffering from Sleep Apnea, I wanted to create a logo that would easily read to viewers the sense of breathing, sleep and testing, reminding them to get tested.
In support of my logo, I then created a series of campaign posters that would act as flyers given by testing locations and medical professionals. I wanted my color pallet to be minimal, yet portray the idea of sleeping.
