DISCO DREAMS
Every year at Progrexion, the Marketing Team celebrates each quarters successes and looks forward towards the goals for the following quarter. The theme of the year is carefully conceptualized and executed to bring a sense of unity to each quarter as well as the team itself. I gratefully spearheaded and created all the assets for the year, breaking from the typical branding style guide for the company, and celebrating the retro. For the 2022 theme, my idea of the 70's inspired moto of "Good Vibes Only" was chosen as the overall aesthetic with each quarter being broken down into famous periods of the 70's, traveling through the decade.
For quarter four, I was inspired by the disco itself and exciting dance and mentality that it brought throughout the 70's. I took a lot of influence from movies like Saturday night fever, bright colors, reflective light from the disco ball itself, strobe lights, and playful typography.
THE PLAYBOOK
In my research and journey of ADHD, I made the decision to create three multi-hanging sculptures that captured the three defining characteristics of ADHD.
Depending on your stance, you are able to view different layers and images. If you are in on spot, standing still and never see a different angle, you will never know the true full image. But as we move around, we become more informed of the complete image, and are able to understand that our view might be different from the views of someone else. Mental health is different for everyone, but the more we understand and educate ourselves, the more we are able to appreciate the different views and thoughts of others.
SHUFFLE SLIDES
With each quarter, the creative team provides a booklet of the information covered at the Playbook reveal event, However for the final quarter, we decided to create a presentation deck only for the reveal. This includes achievements reached and goals to aim for. A section featuring awards given, as well as thank you's to the teams work throughout the year.. I made sure to include lots of glitter, bold colors, custom illustrations, as well as vinyl records in the designs.
BREAKING RECORDS
For those going above and beyond, gold and platinum records were given as trophies with custom labeled stickers associated with that quarters design theme and a Record sleeve symbolizing the year.
COOL AND COMFORTABLE
As well as an exciting playbook reveal where we all are able to gather and enjoy some delicious food and games, we also give out a quarterly swag item associated with the theme.
For quarter fours swag item, I created a selection of hoodies portraying each quarter we celebrated, for each member to select from.
