FAR OUT!
Every year at Progrexion, the Marketing Team celebrates each quarters successes and looks forward towards the goals for the following quarter. The theme of the year is carefully conceptualized and executed to bring a sense of unity to each quarter as well as the team itself. I gratefully spearheaded and created all the assets for the year, breaking from the typical branding style guide for the company, and celebrating the retro. For the 2022 theme, my idea of the 70's inspired moto of "Good Vibes Only" was chosen as the overall aesthetic with each quarter being broken down into famous periods of the 70's, traveling through the decade.
For quarter three, I was inspired by black light and the space inspiration during the 70's. I took a lot of influence from neon signs, coloring, bubble letters, and the Starman himself, David Bowie.
THE PLAYBOOK
With each quarter, the creative team provides a booklet of the information covered at the Playbook reveal event. This includes achievements reached and goals to aim for. A section featuring an organizational chart, as well as culture photos was also featured. I made sure to include lots of bright colors to emphasize the feeling of blacklight, squiggly organic movement and lines, peace signs, and checkerboard.
VIBIN' POSTCARDS
As well as an exciting playbook reveal where we all are able to gather and enjoy some delicious food and games, we also give out a quarterly swag item associated with the theme. For quarter three, we gave each marketing team member plus a loved one, tickets to Lagoon as well as a custom Cotapaxi fanny pack featuring bright colors. A postcard with the tickets, and blacklight stickers was also given in each pack.
STICK IT TO THE MAN
Using famous iconic symbols of the seventies, like the lava lamp, peace sign, and even a magic mushroom, custom stickers were given to each member in addition to their swag.
BREAKING RECORDS
For those going above and beyond, gold and platinum records were given as trophies with custom labeled stickers associated with that quarters design theme and a Record sleeve symbolizing the year.
COOL AND COMFORTABLE
For quarter fours swag item, I created a selection of hoodies portraying each quarter we celebrated, for each member to select from.
